In the dynamic realm of social media, Royal Challengers Bengaluru (RCB) has emerged as a formidable presence among the Indian Premier League (IPL) teams, claiming the second spot on Instagram, trailing only behind Chennai Super Kings (CSK). With a combined follower count of 30.8 million across various platforms, RCB’s digital footprint stands as a testament to their strategic approach to online engagement.

Virat Kohli: The catalyst for RCB’s digital triumph

Central to RCB’s digital ascendancy is the towering presence of Virat Kohli. As a global cricketing icon, Kohli’s influence transcends geographical boundaries, rallying fans worldwide to throw their support behind RCB. His charismatic persona, both on and off the field, serves as a magnet for engagement, attracting followers and propelling RCB’s digital reach to unprecedented levels.

Remarkably, Kohli’s appeal extends even to regions where cricket is a niche sport, as evidenced by a viral video featuring Russian fans passionately cheering for RCB and Kohli himself.

International fandom: Kohli’s global influence

A viral video, circulating on social media platforms, captured the spirited cheers of Russian boys and girls rallying behind RCB and their iconic batting legend Kohli. The footage, shared from Kushal Kaushik‘s social media account, portrays the infectious enthusiasm of these Russian fans as they chant RCB’s anthem, “E sala cup namde,” in Kannada – a testament to their unwavering support for the team.

Also WATCH: A fan wa??rns to invade pitch in the RCB vs CSK match; reveals his plan

Here’s the video:

That's the craze of RCB in the IPL

📷: Kushal Koushi/RCB pic.twitter.com/ug8uMykJbZ

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RCB’s IPL 2024 playoffs pursuit and path to qualification

As the IPL 2024 playoffs unfold, RCB has captured widespread attention with an impressive string of five consecutive victories, after being once reached to the stage of facing early elimination. However, to sustain their playoff aspirations, RCB faces a pivotal showdown against CSK in their final match. With Sunrisers Hyderabad (SRH) already securing the third spot, RCB’s sole path to playoff qualification hinges on surpassing CSK in the points table.

To achieve this feat, RCB must defeat CSK by a significant margin, ideally by at least 18 runs. This scenario necessitates setting a formidable target, such as 200 runs, and securing victory within approximately 18.1 overs. Alternatively, if RCB’s margin of victory is narrow, their playoff hopes hinge on Hyderabad’s performance in their remaining matches. Nevertheless, any setback against CSK or a canceled match would spell the end of RCB’s IPL 2024 campaign.

Also READ: IPL 2024: Here’s what will happen if RCB vs CSK clash is washed out due to rain

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