In a groundbreaking move, the International Cricket Council (ICC) has formalized a comprehensive four-year broadcasting agreement with tech giant Amazon. The deal encompasses the exclusive rights to broadcast all men’s and women’s cricket events, including the Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final.

The partnership includes streaming rights in Australia for 448 live games from 2024 to 2027.

“Excited to be entering a new four-year partnership with Prime Video”: ICC boss Geoff Allardice

Starting from January 2024, Amazon Prime Video will give cricket fans across Australia exclusive access to all matches in every tournament of elite ICC competition, at no extra cost to a Prime membership.

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The deal will run till 2027

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As cricket enthusiasts eagerly await the commencement of the new season, the ICC’s collaboration with Amazon is poised to redefine how audiences consume and engage with the thrilling moments of men’s and women’s cricket on the Australian stage. The four-year partnership signals a new era for cricket broadcasting, embracing the digital age and offering fans unprecedented access to the sport’s premier events.

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It was expected that the battle for the Indian Premier League (IPL) media rights would see the involvement of global players. However, the fight for the acquisition of one of the world’s costliest sporting properties will be now between home-brewed players in the Indian market as OTT giant Amazon has pulled out of IPL media rights bidding, which is scheduled to start on Sunday.

Notably, Jeff Bezos-funded Amazon was expected to be one of the biggest bidders in digital space, but it pulled out of the race without revealing the reason. Further, as per reports, Google was also interested initially but didn’t submit their details.

“Yes, Amazon is out of the race. They didn’t join the technical bidding process today. As far as Google (YouTube) is concerned, they had picked up the bid document but didn’t submit it. As of now, 10 companies (TV and streaming) are in the fray,” said a senior BCCI official as quoted by The Print.

After the exit of Amazon, Mukesh Ambani’s broadcasting arm Viacom18 seems to be one of the strongest contenders both in the TV and digital space. The other interested parties are Sony (previous rights holder), Disney Star (the incumbents) and Zee (Essel Group).

“Let’s make it clear, the Viacom 18 JV (Joint Venture), current rights holder Walt Disney (Star), Zee and Sony are the four contenders for the packages with solid footprints in both TV and digital market,” the official added.

For the unversed, last time when Star India bought rights for both TV and digital they had a composite bid of INR 16,347.50 crore, but this time the combined base price is more than INR 32,000 crore. Moreover, there are four specific packages in which e-auction will be conducted for 74 games per season for five years from 2023-to 2027, with a provision of increasing the number of matches to 94 in the final two years.

Regarding the packages, Package A has Indian sub-continent exclusive TV (broadcast) rights, while Package B covers digital rights for the Indian sub-continent. Similarly, Package C is for 18 selected games in each season for digital space, whereas Package D (all games) will be for combined TV and digital rights for overseas markets.

Some of the other contenders, especially for digital space, are Times Internet, FunAsia, Dream11, FanCode while Sky Sports (UK) and Supersport (South Africa).

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Season 1 of “Inside Edge“, an Amazon Prime Video Original series was a huge hit among the Indian viewers. The 10 episode season was released on 10th July 2017, with Ritesh Sidhwani and Farhan Akhtar as Executive producers of the show.

The show takes the viewers behind the scenes of cricket and entertainment. It is about politics, money, and power. The series includes previous cricket scandals, match-fixing allegations in 2000 surrounding Hansie Cronje and Mohammed Azharuddin, the mysterious death of Pakistan Cricket Team coach Bob Woolmer in 2007 and the IPL spot-fixing case in the year 2013 which resulted in a 2-year ban for Rajasthan Royals and Chennai Super Kings team.

It was one of the most critically acclaimed shows of 2017 for performance and storyline. The show has really strong characters and intriguing narrative that showcases the darker side of the cricket. The series has also been nominated in the Drama Series category at The International Emmy Awards.

Pad up. @InsideEdgeAMZN is in the running at the @iemmys!
Inside Edge has been nominated in the Drama Series category at The International Emmy® Awards. @FarOutAkhtar @ritesh_sid @excelmovies pic.twitter.com/tQp0moZsso

— Inside Edge (@InsideEdgeAMZN) October 1, 2018

Due to its huge success, Amazon officially announced the Season 2 on 4th April 2018. “We are thrilled to announce an all-new season of Amazon’s first Indian Prime Original, Inside Edge. The first season of Inside Edge received a tremendously positive response. We are happy to work with Excel Media & Entertainment again on Inside Edge Season 2.”, told Amazon Prime Video’s Director Content, Vijay Subramaniam.

Season 2 would be released sometime in 2019, final dates yet to be confirmed.

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Most of the cricketers who played with MS Dhoni in early days were named in the movie ‘M.S. Dhoni: The Untold Story’.

But you will be surprised to know that popular actor Angad Bedi too played under 19 age group cricket with the former Indian skipper.

Angad, who features in a new web series ‘Inside Edge’, based on T20 cricket tournament, recently threw light on how he is inspired by Mahi.

“I remember when Dhoni first came to Delhi, the coach of Major Dhyan Chand National Stadium asked himâ€?‘Aap kya karna chahte ho?’ He said, ‘Sir main Bharat ka kaptaan banna chahta hoon’. He was humble, but he was sure of his abilities and I was drawn to that the most,” Angad was quoted as saying.

Angad Bedi, who is the son of former Indian cricketer Bishan Singh Bedi, added, “Dhoni’s head was very clear. And it showed in his leadership qualities even when he captained India with grace and dignity. I wanted to bring that grace and dignity in Arvind, my character in the show.”

Well, in the web series, which is Amazon Prime’s original show, Angad is playing the role of the captain of a Mumbai team which is going through a lot of turmoil.

To match up with the similar instances which take place during T20 matches, Angad took to reading material on Dhoni and watched several of his interviews, cricket matches on YouTube.

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