The Board of Control for Cricket in India had signed a 5-year contract with the Chinese firm VIVO for the IPL title sponsorship in 2018. But owing to the sentiments in the country towards China, VIVO decided t⛦o withdraw from the contract fo𓃲r this year. The value of the five-year deal was a whopping Rs 2,199 crores.
Since VIVO has backed out of IPL 2020, the BCCI ha🐲s been in search for a new sponsor. Companies like Jio, Coca-Cola and Amazon have been linked with the latest IPL 2020 contract.
Now, surprisingly, Baba Ramdev’s Patanjali Ayurved has come out in publi♍c and declared that they would bid for the IPL title 🐻sponsorship this year.
Patanjali sells a wide range of consumer goods like grocery products including biscuits, honey and noodle꧒s. According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at Rs 3,000 crores (equivalent to Rs 35 billion or US$490 million in 2019).
VIVO used to pay around Rs 440 crores per season to BCCI for the IPL title sponsorship. But in this current financial situatio﷽n due to the coronavirus pandemic, BCCI is𒁃 willing to accept a cut of 50-60%.
According to media reports, the BCCI will be issuing an Expression of In𒁃terest (EOI) on August 10 for the IPL 2020 title sponsorship. The deadline to submit bids by interested companies is August 18.
Meanwhile, the fans are in splits after knowing about Patanjali bidding for IPL sponsorship, and they have also started imagining things. Memes and jokes are flooded on social media with some taking a hilarious dig at the company’s various products.
IPL, over the years, have had different sponsors for ‘Man of the Match’ and other awards and the netizens have hilariously matched it with Patanjali products.
Here’s how Twitter reacted:
please tell me its a joke
— Jamie Alter 🇮🇳 (@alter_jamie)
*Patanjali to consider for title sponsorship*
Cheerleaders will doAgar 4 gaya – Pranayam
6 – surya namaskar
Wicket – kapal bharti
Balkrishnaji will play the DJ in the ground— Rachit Gupta (@Im_RachitGupta)
//twitter.com/Bibhu237/status/1292717746359173125
IPL 2020 will be called as
Baba ramdev :
— Deeksha jain 🇮🇳 (@hungryheart51)
//twitter.com/__Muskurahat__/s🎃tatꦯus/1292758301218766848
I am all for Patanjali sponsoring IPL. I'll do Sirsasana and finally see RCB at the top of the table.
— Ramesh Srivats (@rameshsrivats)
Cheerleading in will be like
— A Seeker (@_onewhoseeks)
//twitter𝔉.com/Lal_Jethiya/status/1292753997023997953
will be called as
Meanwhile foreigner players -:
— M a h i (@rare__legend)
//twitter.co𓃲m/ishika_bharad/s♏tatus/1292751398250061824
Le PATANJALI Ball, Bat and stumps for IPL :
— PATHEY ☕ (@paa_they)
This year …..
Baba ramdev …..— Manas Singh || 🇮🇳 (@ManasSi64910205)
Screens in matches gonna light up 🏅with Chyavanprash chakka and Savasana sixer in IPL 2020
— Punatomy (@punatomy)
